How does LED lighting use the "Internet +" to achieve transformation and upgrading?

Since the Premier of the State Council Li Keqiang put forward in the government work report, "Internet +" has swept the country. For a time, the city is full of "Internet +". Under the "Internet +" rumor, what are the opportunities for the lighting industry? How to rely on the "Internet +" national development strategy to achieve transformation and upgrading? Become the most important homework in the lighting industry.

Not following the trend, not blindly following

"Internet +" is a trend, a development strategy proposed at the national level, but blindly entering the Internet, not only can not borrow the wind to force, but instead overturn the ship in the gutter. Now the lighting industry is first to determine who is the survival value of this industry. Enterprises, the Internet can't save the lives of junk companies, they can only let them die faster. What are valuable companies? There are technologies, manufacturing capabilities, brands, channels, and teams are valuable. These companies consider the Internet. There are still some values.

At the opening, Wu Zhengyu, general manager of Guangdong Boaosi, did not hide his optimism. He said bluntly, "The Internet is a tool, a way of thinking. It will reorganize the logical order of industrial operations. The pre-process of the Internet is actually clear. Your own positioning."

For whom do I exist? Why can I exist for whom? What are my strengths and shortcomings compared to competitors who are also positioned like this? Is the market generated by such positioning sufficient to support my sustainable development? Under this positioning, what can I do with the Internet to increase my competitiveness? Do the objects I serve also accept Internet services? Beyond the above premise, the Internet and the Internet are all relatively sloppy.

Wu Zhengyi is an analysis.

The lighting industry should actively discover and take advantage of the Internet to gain opportunities to grow or even surpass big competitors before other big competitors. Seize the 'Internet +' can not ignore network marketing, the company has precise positioning, especially the precise positioning of mobile Internet marketing, identify the target customers, realize online customers to become offline customers, and establish a website with market power and marketing power. At the same time, establish a sound operational team to build. Through online marketing, brand awareness is enhanced, and its own brand has a certain impact in the industry, leading the development of the industry.

Guangda Lighting Chairman Zhou Tanyu said.

Today's LED e-commerce companies have not considered consumers, and have not seen the success of O2O. How to find a better way to sell? I believe that China's lighting companies are involved in a wide range of activities, too much energy, and serious follow-up, leading to the failure to become the leading brand in the industry. Under this circumstance, I believe that it is the kingly way to identify the market segments. The traditional thinking needs to be changed. Strengthening cooperation with emerging channels can become bigger and stronger. For overseas companies to be localized, I believe that we must first consider the local strategic requirements in depth, in line with local people's needs and needs.

Pan Runrong added to the company.

Transfer to Internet thinking

To transfer to the "Internet +" channel, it is important to master the Internet thinking.

Lei Jun once said: "Today everyone may think more that the transition to the Internet is only e-commerce, e-commerce does improve channel efficiency, but more importantly, use the Internet to arm yourself. It is not the product on the Internet. Internet companies must use the thinking of the Internet to do things."

Yao Huaiju, chairman of Zhuhai Haobo Flat Lighting Co., Ltd. said: The Internet is a tool and a super-function super tool. With the advancement of technology and the continuous breakthrough of human understanding, the Internet is also infinitely rising. For the lighting industry, the Internet can play a big role. The role of the Internet depends on the lighting products and lighting industry to transform itself, so that it can dock with the Internet, the docking is not good, the effect is not good, the docking is good, the effect is very good. . Therefore, the use of the Internet in the lighting industry depends on the transformation of the lighting industry itself, not the Internet. Lighting companies have a thorough understanding of the Internet before they can make good use of the Internet.

Liu Kefeng, vice president of Weiwei and vice president of Pinshang Lighting, said: The Internet represents the future, O2O also represents the future, but how to use this model, truly user-oriented, and make the enterprise a platform to embrace the future, then Test the decision-making level of the enterprise. Lighting companies can work hand-in-hand with excellent Internet e-commerce platforms, online, and develop Internet thinking to the extreme with the professional perspective of Internet companies, and do online sales. Online, revitalize the physical resources owned by the enterprise itself, enhance the competitiveness of the enterprise itself, and maximize the user experience.

Pursue technological breakthroughs and fully meet the Internet era

In the Internet age, in addition to the new marketing model of Internet thinking, it is more important to support the technology.

In this regard, Zhang Yuning, senior researcher of lighting interconnection at Philips China Research Institute, pointed out:

First of all, the Internet is not in conflict with the traditional industry and will not be replaced.